Why does giving it up for free transform your business according to Bill Carmody?

Builds massive trust fast – When you openly share your best ideas, people experience your value directly instead of being “sold” on promises. Trust converts far better than hype.

Positions you as the go-to authority – Consistently generous teaching signals confidence and expertise; you become the person people think of when they are ready to invest.

Creates disproportionate opportunity – A small percentage of people who consume your free content will want deeper support, hire you, bring you in to speak, or open unexpected doors. You “lose” a little upfront to gain much larger, high‑value opportunities.