What future plans does Bill Carmody have for improving performance-based PR?

Based on what is publicly available, there is no specific published roadmap detailing future plans to improve performance-based PR services.

What is clear, though, is the direction of focus:

1. Continuing to tie PR more tightly to measurable outcomes (leads, speaking invites, client enrollments), not vanity metrics
2. Prioritizing value-added placements in front of existing, relevant audiences (podcasts, YouTube channels, niche media)
3. Experimenting with performance-based fee structures where clients pay primarily for results instead of promises

If you share your field (coach, consultant, speaker, etc.), more tailored ideas can be offered on how performance-based PR could evolve to support you directly.

What kind of results would you most want PR to deliver in the next 12 months?