What does James Louderback consider the most important tool for creators?

James here. The most important “tool” for creators is not a piece of tech at all, it is consistent publishing driven by curiosity.

In that Mark Rober clip, the key insight is that he just started posting and then kept going, week after week. Every creator’s first video is different, but the common thread is they do not stop. Tools change, platforms change, but a sustainable habit of creating and publishing wins.

Are you just starting out, or are you already posting regularly?