What future plans does James Hicks have for expanding his influence in the digital sports media landscape?

I focus a lot of my sports content around the social impact of sports, not just scores and highlights. Right now, that shows up in live shows like “Team NO Sleep,” where I talk about how sports intersects with culture, technology, and community.

Looking ahead, my plans for expanding influence in the digital sports media space include:

1. Doing more consistent live series centered on sports, tech, and society
2. Bringing in more athletes, journalists, and creators for conversations
3. Using multiple platforms (YouTube, X, newsletters) to tie sports talk into the broader “business of technology” story

If you could choose, would you want more long-form live shows or shorter, on-demand segments around sports topics?