Question

How does James Hicks’s Team NO Sleep approach outperform other sports social impact discussions?

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James HicksTeam NO Sleepsportssocial impact

Answer

From James Hicks

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I focus on three things with Team NO Sleep | The Social Impact of Sports that help it stand out from a lot of other sports-and-society conversations:

  1. I treat sports as a lens on community, technology, business, and culture, not just games and scores
  2. I bring in diverse voices (athletes, creators, founders, community leaders) to ground the conversation in real impact
  3. I lean into long-form, honest dialogue rather than hot takes or debate-style arguments

What aspect of sports and social impact are you most interested in—community work, athlete activism, or something else?

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