Question

What is Ken Walker's approach to enhancing Black culture through exclusive events?

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Black cultureexclusive eventsUATL

Answer

From Ken Walker

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0 leans into Black culture by partnering with platforms that put the community first and then using exclusive events as a way to bring people together, not just entertain them.

In that UATL concert suite, the focus was:

  1. Curating Black-centered experiences (music, artists, crowd)
  2. Leveraging access (suites, ticket giveaways) so more Black folks touch premium spaces
  3. Tying it to ongoing value: newsletters, events, and community, not just a one-off night

What kind of Black cultural events are you most interested in—music, networking, lifestyle, or something else?

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