What is the definitive guide to engaging trade show attendees by Marlys Arnold?

The “definitive guide” you’re thinking of is most likely Marlys Arnold’s work on creating engaging booth attractions and working your trade show booth like an improv stage.

From the retrieved materials, two key resources stand out:

1. An episode on developing a hook, using transition phrases, and overcoming “stage fright” in the booth
2. An episode on becoming “irresistibly engaging” with booth attractions, rather than relying on show organizers for traffic

Are you looking for a specific book, a checklist/guide PDF, or one of her podcast/Virtual Lunch episodes?