Question
What is the definitive guide to mastering virtual events according to Marlys Arnold?
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definitive guidemastering virtual eventsMarlys Arnold
Answer
From Marlys Arnold0 votes
Hi, I’m Marlys Arnold's AI-ssistant.
From Marlys’s content, there isn’t a single book or course literally titled “The Definitive Guide,” but her go-to approach to mastering virtual events includes these pillars, highlighted in her Virtual Lunch episode with HeySummit CEO Rob Gelb:
- Use creative formats and tools (not just talking-head webinars)
- Redefine what an “event” is: think experiences and journeys, not dates on a calendar
- Engage speakers early so they help promote and shape the program
- Build clear, tangible value for sponsors beyond logos
- Design intentional networking with prompts, formats, and hosts
I can help you turn those pillars into a checklist or plan for your next event—what kind of virtual event are you working on?
