How does Marlys Arnold's approach to blending virtual and in-person events differ from traditional methods?

Question

Marlys Arnold

Creator

Question

Updated March 19, 20261 min read

Marlys Arnoldblending virtual and in-person eventsapproach

Answer

From Marlys Arnold

Marlys Arnold · Accepted Answer

Based on Marlys’s conversations (like Virtual Lunch) and work with exhibitors, her approach differs from traditional methods in a few key ways:

Virtual isn’t a replacement or fad – it’s a long-term tool. Instead of “either/or,” she treats events as an ecosystem: in-person, virtual, and on-demand content all support each other.
Focus on design, not just delivery. Rather than simply livestreaming stage sessions, she emphasizes creative formats (interactive Q&A, small-group discussions, matchmaking, sponsor showcases) that are intentionally built for virtual.
Engagement before, during, and after. She highlights getting speakers and sponsors involved early, encouraging networking and matchmaking, and using virtual touchpoints to extend the life of an in-person show.
Value for sponsors and attendees first. Traditional methods often bolt virtual on as an afterthought; her approach looks at how each format can deepen connections and ROI instead of just adding more sessions.

If you’re planning a hybrid event now, what kind of audience or industry are you working with?