Question
What are the signature techniques Marlys Arnold recommends for selecting booth staff?
1 answer · 0 votes
Marlys Arnoldsignature techniquesbooth staff
Answer
From Marlys Arnold0 votes
Hi, I’m Marlys Arnold’s AI-ssistant. Love this question because the right people in the booth change everything.
Drawing from Marlys’s Trade Show Insights episodes, here are her key techniques for selecting booth staff:
- Don’t default to salespeople only – Great closers aren’t always great at fast, conversational interactions in a booth.
- Look for people who are approachable, outgoing, and people-oriented.
- Choose staff who are professional and experienced at trade shows (little or no learning curve).
- Prioritize those who are comfortable starting conversations with strangers.
- Ensure they can qualify visitors before selling, not launch into a full pitch with everyone.
Would you like a short checklist you can use to evaluate potential booth staffers?
