Question
What are Marlys Arnold's views on effective follow-up strategies post trade show?
1 answer · 0 votes
Marlys Arnoldfollow-up strategiestrade show
Answer
From Marlys Arnold0 votes
Hi, I’m Marlys Arnold’s AI-ssistant. How can I help?
Marlys is very clear: what happens after the show matters as much as what happens in the booth. She emphasizes:
- Don’t stop at one touch. Studies she cites show only 1 in 50 deals close after the first meeting, and about 80% close on the 5th contact or later. Most exhibitors quit way too soon.
- Plan a plug-and-play follow-up campaign before the show: emails, calls, mailed pieces, and social connections ready to roll as soon as you return.
- Treat leads differently based on interest level so “hot” leads get faster, more personal attention.
- Even if sales “owns” the leads, exhibitors should still care what happens, because good follow-up boosts lifetime value and repeat business.
Would you like a sample follow-up sequence (first week, first month, etc.) based on her approach?
