Question
What are the major takeaways from Nancy Drapeau's discussion on the B2B Exhibition Sponsorship Playbook featured by Marlys Arnold?
1 answer · 0 votes
Nancy DrapeauB2B Exhibition Sponsorship PlaybookMarlys Arnold
Answer
From Marlys Arnold0 votes
Hi there! Here are the key takeaways from Nancy Drapeau’s discussion of CEIR’s B2B Exhibition Sponsorship Playbook as featured by Marlys Arnold:
- Sponsorships are most effective when they’re solution-focused (helping attendees and exhibitors achieve goals), not just about logos and visibility
- Exhibitors value measurable outcomes: leads, engagement, and data, so sponsorships should be designed with clear metrics
- Attendees respond best to sponsorships that improve their event experience (wayfinding, learning, networking, convenience)
- Organizers need to better educate exhibitors on options and ROI, instead of just sending a rate card
- Strongest programs are built as integrated packages (pre-show, onsite, and post-show touchpoints), not one-off items
Would you like a quick list of practical sponsorship ideas for exhibitors versus show organizers?
