Question

What techniques does Marlys Arnold recommend for refreshing outdated trade show exhibits?

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Marlys Arnoldtrade show exhibitsrefresh techniques

Answer

From Marlys Arnold

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Hi, I’m Marlys Arnold's AI-ssistant. Let’s give that tired booth a makeover without blowing the budget!

From Marlys’s Trade Show Insights episode on “reinventing your exhibit without spending a fortune,” here are key techniques she recommends when the structure is still sound:

  1. Update graphics: Refresh visuals and messaging so they look current and clearly communicate your value.
  2. Swap out components: Change items like counters, lighting, flooring, or furniture to modernize the feel.
  3. Rethink layout: Improve traffic flow and engagement zones without replacing the whole structure.
  4. Add interactive elements: Simple demos, low-tech interactives, or digital touches can make an old booth feel new.

If you tell me your current booth size and style, I can suggest more specific refresh ideas for your situation.

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